CMIContent Mobile Interactive

This book specifically written for undergraduate students, is a best-selling guide that provides an accessible introduction to computer hardware and architecture. This text will also serve as a useful resource for all computer professionals and engineers who need an overview or introduction to computer architecture.

Advance Praise for Appreciative Leadership:
"A must-read for leaders at all levels who believe that both common sense and business sense require engaging and encouraging rather than mandating or manipulating. It may become my most-recommended book." -- Frank Rogers-Witte, Ph.D., Director, Executive Staff Effectiveness, Hewlett-Packard IPG

In a tight market, your most powerful growth engine and your best protection from competitive inroads is this: put every thing you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand. In Exceptional Service, Exceptional Profit insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.

Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Yet most people are unaware of how that business developed. This book details the growth of an industry that generates billions of dollars in revenue; explains the intricacies of the league's expansions and mergers, territories and relocations; the operation and organization of franchises; the role of stadiums and markets; and the effect of the NFL on domestic and foreign affairs.

Business experts, business economists, and organizational psychologists agree that a specific business strategy must be chosen for a corporation to excel. Beyond the strategy, companies must have a performance measurement system that ties every aspect of the organization - from the boardroom to the factory floor - to the strategy.

Since its publication in 1949, D.O. Hebb's, The Organization of Behavior has been one of the most influential books in the fields of psychology and neuroscience. However, the original edition has been unavailable since 1966, ensuring that Hebb's comment that a classic normally means "cited but not read" is true in his case. This new edition rectifies a long-standing problem for behavioral neuroscientists--the inability to obtain one of the most cited publications in the field.

For every business, the choice is stark: Changea?”or die. At any moment, fully two-thirds of America's companies claim to be in the midst of some type of organizational revamping, though most of these initiatives will fail. What many companies neglect to recognize is that organizational change needs to come from within, no matter how profound the external forces. Positive change requires change agents throughout the organizationa?”those individuals who can translate the strategic vision of leaders into pragmatic behavior. This book identifies the qualities of great change agents and how these skills can be mastered to serve as a catalyst for change throughout the organization.

This advanced textbook provides a comprehensive survey of hardware and software architectural principles and methods of computer systems organization and design. It covers both CISC and RISC processors in detail, presenting Pentium, PowerPC, MIPS, SPARC and Itanium. In addition, assembly language programming for both CISC (Pentium) and RISC (MIPS) processors is covered in detail. Numerous assembly language code examples are included to give hands-on experience to students. These examples are not code fragments, but completely working programs that the students can run when they download the free assemblers. Topics and features: * Detailed discussion of digital logic and memory design