Martin Sykes, Mark D. West, Nick Malik, "Stories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations"
English | ISBN: 1118423992 | 2012 | 270 pages | PDF | 108 MB
Learn how to use stories and visuals to make top–notch presentations
It?s called CAST (Content, Audience, Story, & Tell) and it?s been a quiet success, until now. Developed over a twelve year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organizations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high–impact presentations in your own organization.