Breakthrough: Stories and Strategies of Radical Innovation

Mark Stefik, Barbara Stefik, "Breakthrough: Stories and Strategies of Radical Innovation"
English | 2009 | ISBN: 0262693372 | 308 pages | PDF | 13,7 MB
English | 2009 | ISBN: 0262693372 | 308 pages | PDF | 13,7 MB
Since the late 1990s, technology markets have declined dramatically. Responding to the changing business climate, companies use strategies of open innovation: acquiring technologies from outside, marketing their technologies to other companies, and outsourcing manufacturing.
But open innovation is not enough; it is mainly a way to run a business to its endgame. By itself, open innovation results in razor-thin profits from products that compete as commodities. Businesses also need a path to renewal. No one ever achieved a breakthrough with open innovation.

Breakthrough: Stories and Strategies of Radical Innovation.rar









